There is no shortage of firms that offer services to improve your website performance.  As a Web Design company, our days are filled with optimization tasks for our clients.  You may be in a position that you need a better website but not sure if you need front end, back end, on page or off page optimization and for most this is just too much information to sort through.

As website owners, users and developers become better integrated into this technology age, we see less hand coding and more websites developed using CMS platforms, (Content Management System).

Web design and development using a CMS as a base not only provides the site owner with a finished product that allows for staff within a business to maintain, update and create new content on their websites but it provides a bit more freedom from the web developer in the future. 

You have a business. You have a website. Your website is not bringing traffic and a quick look can tell you why but you are being pulled from two ends, you know you’re missing out on a ton of business but you have a budget each month that you have to stick to. 

From the development stand point, a website has to have a clear goal.  For most business owners that goal is their products and services.

Simple right?

But a website that gets no traffic is just a colored flyer and does nothing to improve your brand or move your products and services.

I want to give you some free SEO.

New customers are always on the minds of business owners.  Without them a business will not continue to grow.  New customers of course, mean more sales and we know that steady growth in sales is a basic challenge that all businesses face.

Here are a few ways to bring in customers and expose your brand to a new audience that can drive sales.

1) Get busy making connections

In this Social media world it seems we spend a good amount of time getting likes, follows and subscribers but we don’t really do much with them once we have them.

In case you didn’t hear the buzz, 2/3’s of consumers are searching three or more times each week online via mobile devices.

Studies are showing that by 2015 it is expected that searches via tablets and smart phones will overtake desk top searches.

What does that mean to a business owner?

It means that if your website is not mobile ready then you are going to be ignored by search engines and customers during their search.

Do you need a mobile app or just a mobile ready site?

40% of visitors to your website will respond better to visual information than to plan text.  When you do the math for that number and you know that there are about 2,405,518,376 users on the internet that would mean that 962,207,350 more people will respond to images on your website.  But just how well will they be able to view your site?

Monetary consequences for your company.

Social media is relatively new to our culture.  Go back 15 years and your vocabulary didn’t even have words for what we now use on a daily basis.  You never heard anyone talking about tweeting, companies didn’t ask you to find them on Face book and if you needed to find a business you grabbed the Yellow pages.

Being Googled meant nothing to anyone.

Web Design companies create virtual real estate for businesses to house their products and services.  Much like the real world housing developers, web design companies have evolved over the years.

As home owners demanded more than four walls and a bathroom, opting to invest in homes that not only improved  comfort  but demanding homes that are developed to accommodate the technology that people rely on to conduct their daily lives.

Smart homes like smart websites have become the new nuggets of gold in today’s rush to the top.

Being a web design company gives us a unique view of the impact that landing pages have on business.  It goes to reason that our involvement with different industries and the design requirements from the actual living person behind a web design project, opens up a live testing field that most businesses do not have at their disposal.

Where this unique vantage point really pays off is in the ability to see the real time impact that small changes or tweaks can have on the overall click through and sales on a site.