Cab Locker
A Semi Custom build for a manufacturer that sells through dealers, not to the public — a site built to educate dealers on the product and funnel them straight into a wholesale application.
The Build Story
No Checkout. That's The Point.
The Ask
Cab Locker manufactures their own product and sells it through dealers — not to the general public. A normal e-commerce layout would have been a dead end: no add-to-cart, no checkout, no reason to exist.
The Build
A Semi Custom site on Drupal 11 flipped from retail to wholesale: every page teaches the product — what it is, what it fits, how it installs — and drives dealers toward one action: apply for wholesale pricing.
The Payoff
Dealers arrive skeptical and leave with everything they need to say yes — specs, fitment, testimonials, and a straight path to becoming a dealer. Consumers get routed to their nearest dealer instead of a checkout.
Feature 01
Built To Educate, Not To Checkout
When there's no buy button, the page has to answer questions instead. The whole site is structured as a pitch a dealer can walk through: what it is, who it's for, what it fits, and what you get — diagrams and fitment badges, not marketing fluff.
- Every section answers the dealer's next question
- Fitment badges by make — Chevy, Ram, Ford
- Install diagrams and use-case icons, not fluff
Feature 02
The Wholesale Application
Every road on the site ends here: a dealer application that collects the whole picture in one pass — business details, store type, and a license upload — so approval starts with an email, not a phone tree. Hover to scroll the form.
- Apply for wholesale pricing online — no phone tag
- Business type + sales license upload built in
- One submission, straight to their inbox
Feature 03
Dealers, Not Customers
Consumers don't hit a dead end either — the dealer locator routes every visitor to a real shop with a name, an address, and a phone number. The sale still happens; it just happens where Cab Locker wants it.
Feature 04
No Public Checkout, By Design
Retail pricing would undercut the dealers who move the product. So pricing lives behind the application, the channel stays protected, and every dealer relationship starts on Cab Locker's terms.
- Pricing behind the application — channel protected
- Dealers win the sale, not the website
The Full Picture
Scroll The Live Homepage
Hover the window to take a full trip down the Cab Locker homepage — exactly as their dealers see it.
EDIT TEXT — drop a Cab Locker client quote here. One or two sentences about the build, the dealer model, or the result.
— Name, Cab Locker
Your Build Is Next
Selling Through Dealers, Not To The Public?
Schedule a call and we will walk you through this exact site — the education flow, the wholesale application, and the dealer locator behind it.
