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What Are Customers Asking For To Find Your Products?

What Are Customers Asking For To Find Your Products?

Getting your products sold online means people that are looking for those products must be able to find your site.  Any search query can bring up an overwhelming amount of results.  Many times a client will tell me that they want to "rank" for a certain word or phrase but when I question why they picked that particular word their answer is just a guess.  "I think people would look for that". 

97% Of Businesses Fail Online, Why?

97% of businesses fail online.  Why?

The desire to create and enjoy success online is not an uncommon desire for most business owners.

The lure of online business is clear.  A brick and motor business is limited to hours in the day as well as geographical conditions that limit the amount of consumers that a business can service.

This is not the case for an online ecommerce store.  A website is not limited to hours in a day or driving distance to the store. 

Consumer Psychology Losing The Sale

Forrester Research predicts that online sales will reach $370 billion per year by 2017.  The U.S.. Census Bureau predicts that 58% of all the people in the US will shop online. There is a psychology to online shopping.
Let’s explore who is doing the shopping online.

65.7% of shoppers are between 25 and 54 years old, of those shoppers 59.1% are female.  Incomes for households over $50k make up 57.3% and shoppers seem to be educated with 77.9% having at least some collage and higher.

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Snowshoes For Kittens On Venus

How super excited am I? I have the best snowshoes for kittens on Venus and I've put this up for sale on my website, wrote this great content about how my Venus Kitten Showshoes are the best anywhere and now I just have to sit back and wait for tons of traffic to flow to my site to buy my snowshoes for kittens on Venus!  I'm going to be rich and famous!!!!

Today is November 7th, I'll check back tomorrow to see how well my new content is doing on Google!

How Much Money Did You Save?

Running a business means you wear a lot of hats.  One of the hats covers your cash flow and budget goals.

Since I speak with business owners each day, it makes it easy to see certain patterns and concerns that most owners share with me.

It’s not that you don’t know what you need; it seems that it’s more about needing to make the allotted budget or cash flow to cover what you know you need.

What Is Content Strategy?

Providing great quality content and having a content strategy is the main foundation of a website.  Google webmasters bring up this issue on just about every video and piece of content they speak about.  

So let’s delve into what a good content strategy would look like.

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I Know I Need A Website - Now What?

You need a website.  Your business depends on it. Now what? How do you know who to call and what to ask?  How to you make sure that you’re website project will not turn into one of those horror stories about sites that took six months to complete, or just never got completed. Needing a website is logical.  Knowing the type of website you need is a little more tricky.

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SEO One & Done?

Search Engine Optimization (SEO) is not a one and done solution and let’s talk about the reasons that fact has hurt and frustrated many a website owner.

There are absolute factors that impact your success that can be set up one time and flow through out your website to create a great Search engine optimized foundation.

Those would be;

Adaptive Web Design Vs Responsive Web Design

The web development community is buzzing with two new terms, Adaptive web design and responsive web design.  Now the interesting thing about this buzz is that it’s become a bit vague as to the difference between the two terms.  Some have been very vocal about the distinct differences and others are saying there is really not enough of a difference to clearly make a solid description.

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