Everyone needs to remain calm.  Googles’ Matt Cuffs explained a few of the changes that are coming your way.  In reality, if you are not playing the game fair to begin with then these are changes that should have come a long time ago. 
These changes are being planned by the Google webspam team.  For site owners and webmasters alike, this is interesting and helpful information to help you keep your websites out of the danger zones.

As you’ll see in the video, Matt is clearly stating the what is being worked on and not specifically saying this is written in stone.  It’s all about what is planned for the summer of 2013.

What’s going to happen with Penguin

For those of you who pay close attention to the updates then you most likely already knew that an update is on the way.  He explains that they are pretty close to launching the “Penguin 2.0”.  This change is all about finding the webspam, (Black Hat webspam).  They are going a little deeper than Penguin 1.0 and are looking to have a better impact on webspam with the 2.0 changes.

What’s going on with the Panda updates?

Panda updates seem to be regularly updating, it dosen’t appear that one huge change will be coming soon, instead they seem to be trickling in on a constant stream.

Matt talks about looking for, and find new signals to help those sites that are in the “border zone” and the gray arenas.  He is talking about softening the Panda effect for those website that may have been affected by the Panda releases.   Remember, Google is making these changes to improve the results for everyone, users and websites alike.

Here are the areas that he explains will be the target of this new update;

Link Spam sites will no longer be able to pass off rank

He says that they are looking at ways to go in and deny the value to link spammers.  Seems they have some ideas on the ways they can make link spamming less effective.  Look for this change in the next few months.

I will quote him so I don’t change what was said, this is from Matt
"In fact, we're working on a completely different system that does more sophisticated link analysis," he adds. "We're still in the early days for that, but it's pretty exciting. We've got some data now that we're ready to start munching, and see how good it looks. We'll see whether that bears fruit or not."

The Authority of a Site
Matt talks about ways they have been working on to be better able to determine the authority of a site, no matter what the authority is; looks like they will be trying to make sure that sites rank a little higher if they are an authority and write about a topic a lot. 

Changes to Advertorials

Google feels that if you’re paying for an ad or, in these cases, ads that seem to be articles that are placed on high ranking sites that those ads should not flow PageRank.  It is an issue for Google because it violates their quality guidelines.
He notes that there is nothing really wrong with advertorials just that they feel there should be some type of clear and conspicuous disclosure.   They want users to understand that what is posted is a paid editorial and not an organic one.
Sites with higher spam rate queries

Changes to Panda and Penguin

Matt talks about getting some great feedback from outside of Google.  In particular he mentions searches like “pay day loans”.  He says they have two changes in the works in an attempt to tackle those type of queries but said he isn’t able to give too much more information about how those changes would work. 

Bottom line is Google hates Spam.   If you’re not clear what Google considers spam, it may be time to get clear on that issue.

Hope this information helps new site owners understand the importance of playing by the rules if you want your business to succeed.  We are always available to help with additional tips or overall concerns. 

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