About Interco Tire Corporation & Their Site

Interco Tire Corporation is an American-born, family-owned company rooted in Rayne, Louisiana, with a decades-long history in off-road and specialty rubber products. 

Their product line is massive — everything from light-truck / off-road tires to ATV/UTV, drag/race, utility/trailer tires, and more. 
The site we built for them is more than a simple catalog: it’s a full-on eCommerce + brand + community hub. What We Delivered: Site Features & Design for Interco

Here are the key features and design solutions we provide for Interco’s website — the stuff that makes it work for them and their customers:

• Comprehensive Product Catalog & Clear Organization

We structured the site to handle a giant, diverse catalog — light-truck/off-road, powersports (ATV/UTV), drag/race, utility/trailer, and more.
Each category is cleanly separated, making navigation intuitive even when you’re dealing with hundreds (thousands?) of SKUs and tire types.

• Clean Product Pages with Detailed Specs and Visuals

Individual product pages (like for the iconic Super Swamper line) deliver rich detail: tread design information, tire sizes/fitments, intended use (mud, off-road, all-terrain, etc.), DOT/legal status, and more. 
High-res product photos (and where available, lifestyle or real-use images) help showcase what each tire or item looks like — essential in off-road where form and function matter.

• Multiple Product Lines & Sub-Brand Support

Interco doesn’t just offer one kind of tire. Their site supports many sub-brands, specialty lines, and different use-cases (street, off-road, ATV/UTV, competition, utility, etc.) Interco Tire Corporation+2Interco Tire Corporation+2
Our design accommodates that variety without making the site feel chaotic or disorganized.

• Dealer / Distributor Support & Locator Functionality

Because Interco sells through dealers/retailers (not just direct-to-consumer), the site includes dealer/contact info and navigation for users to find where to buy or get proper fitment.

• Brand & Community Feel: Resources, Visualizer, Blog / Content Hub

The site isn’t just about selling tires. There are sections for resources, technical help/calculators, brand-community features like “Brand Ambassadors,” plus media (videos, social media) and lifestyle content — which helps build loyalty and keeps the brand identity strong.

• Responsive, Multi-Device Friendly Design

Because off-road buyers are often browsing on phones — maybe from the trails, a shop, or while waiting on wheels — the site is built to be responsive, adapting cleanly across screen sizes. (Based on general best practices and the broad content mix.)

• Scalability — Handles Broad Product Range Without Breaking

Given Interco’s wide range, the site architecture supports expansion of product lines, new tire iterations, and multiple categories without rework. As new models, patterns, or sub-brands are introduced, they slot smoothly into the existing catalog framework.

• Legal & Info Pages: Fitment Advisories, Policies, Support Pages

Because tires — especially off-road tires — can have serious safety and fitment implications, the site includes disclaimers, fitment advisories, and informational pages to manage liability and inform customers properly. Interco Tire Corporation+2Interco Tire Corporation+2

Why This Site Works (For Interco & Their Customers)

  • Handles Spectrum of Use Cases — From mud-bogging Jeeps to utility trailers to ATVs/UTVs and drag/race applications, the site accommodates the full scope of Interco’s offerings without confusion.
  • Gives Customers What They Need Up Front — Detailed specs, tread types, fitment data, visuals — essential for buyers to pick the right tire. This builds trust and reduces returns or misorders.
  • Supports Brand Identity & Community — Interco is more than a product vendor: it's a heritage-brand with loyal customers. Site gives space for community, lifestyle, brand storytelling.
  • Scales with Business Growth — As Interco grows, rolls out new lines or updates, the site won’t choke under the weight. The architecture’s built to scale.
  • Mix of Retail, Wholesale/Dealer, and Consumer Focus — Accommodates customer-direct orders, dealer inquiries, informational resources — a full-spectrum web presence.