Our Web Development Process

Building a high-performance e-commerce website for an off-road brand takes more than good design. Our process is structured, collaborative, and built to take you from first call to post-launch support with complete clarity.

From Brand Vision to Live E-Commerce

Every project begins with a deep understanding of your brand, your products, and the customers you serve. We align your logo, brand vibe, messaging, and product catalog into one unified digital experience that looks premium and performs under real-world traffic.

  • Brand-first strategy for off-road e-commerce websites
  • Structured, step-by-step build process with clear milestones
  • ASAP Network integration for fast, accurate product data
  • Training, optimization, and ongoing support after launch

Step-by-Step Build Timeline

Our timeline keeps your project moving while giving you multiple checkpoints to give feedback, refine direction, and approve key decisions.

1. Initial Consultation

We begin with a detailed discovery session to understand the objectives of your new site and the features you need—whether that’s services, build galleries, videos, or long-form content pages.

  • Define site goals and success metrics
  • Identify required features and content types
  • Clarify target audience and user behavior
  • Map out key integrations and technical needs
2. Brand Identity Alignment

We dial in your brand vibe so the site feels like an extension of your logo, your voice, and your product line—not just a generic template.

  • Analyze logo, colors, typography, and existing collateral
  • Define tone of voice and messaging style
  • Translate brand elements into a cohesive digital system
3. ASAP Brand Connection

For brands using ASAP Network, we connect your account so all approved brands and parts are automatically loaded into your site.

  • Connect ASAP account and API
  • Import approved brands, categories, and parts
  • Align product data with your e-commerce structure
4. Development Site Build

We build a fully functional, live development (DEV) site so you can browse, click, and experience your website as a real user would.

  • Full site structure, navigation, and page layouts
  • Placeholder and/or real content input
  • Initial styling, typography, and brand visuals
5. Initial Feedback Walkthrough

Once the DEV site is ready, we walk through each page with you, collect feedback, and refine design, flow, and content.

  • Live screen-share or guided walkthrough
  • Feedback on visuals, layout, and user flow
  • Adjustments noted and prioritized for next pass
6. Feedback Update Pass

We implement your feedback in a focused update round, tightening the design and content and preparing the site for launch.

  • Refined layouts and visual hierarchy
  • Content edits and UX improvements
  • Final adjustments before launch preparation
7. Shipping & Payments Setup

We configure your shipping and payment processing to ensure a smooth, secure checkout for your customers.

  • Set up shipping services and live rates
  • Integrate payment processors (e.g., credit card, PayPal)
  • Run full test checkouts end-to-end
8. Client Training

We train your team on how to manage the site—so you can add, edit, and organize content and products without relying on a developer for every small change.

  • Product management (add / edit / retire products)
  • Content and page updates
  • Promo banners, seasonal changes, and basic site maintenance
9. Final QA & Mobile Optimization

Before launch, we run a complete quality assurance pass across desktop and mobile to ensure everything looks and works the way it should.

  • Cross-browser and device testing
  • Performance and load checks
  • Mobile layout and touch-UX refinement

Launch & Ongoing Support

10. Launch & SEO Setup

When everything is approved, we push the site live and ensure it’s ready to be discovered, shared, and indexed correctly.

  • Update name servers and finalize domain settings
  • Create custom meta tags and SEO keywords
  • Design social share (OG) images for key pages
  • Verify site is live, secure, and tracking properly
11. Post-Launch Support

After launch, we stay in the loop as you adapt to your new site. We provide ongoing guidance, updates, and troubleshooting with 7-day-a-week customer support.

  • Support as you add new products and content
  • Minor design and layout adjustments as needed
  • Answer questions and help your team stay confident in the CMS

The result is a brand-first, high-performing e-commerce website that feels custom-built—just like the products you create.